Frame started close to the lanes.

I’m Micah — a competitive bowler from Washington State. After years of youth league, tournaments, and Junior Gold, I saw the gap between how serious this sport is and how it’s usually represented.

Frame was built to change that.

Every piece starts with the bowling world in mind: custom artwork, intentional designs, premium blanks, and hand-pressed details. Made for the lane, but built to be worn long after the last frame.

This isn’t novelty bowling apparel. This is elevated streetwear for bowlers who want the sport to look as good as it plays.